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No matter the size of your business, networks can change quickly, and you must be able to react just as fast. Time-sensitive, fresh-food deliveries, lean supply chains, increased demand uncertainties and shorter product lifecycles all necessitate the ability to adjust food and beverage operations when change arises. Having an agile supply chain can give you a strategic advantage over your competition and allow you to handle disruptions or take advantage of new opportunities.

Here are three scenarios where the ability to address rapid change is critical:

Unexpected Changes to Consumer Demand

Sometimes it is hard to forecast what consumers will want or when they will want it. When the pandemic first hit, for example, there was a surge in demand for toilet paper packaged goods. Severe weather, such as a hurricane, can also cause a run-up in demand as consumers stock up on food and beverage supplies to make it through the storm. Even a chicken sandwich that goes viral or a hot toy that takes off at Christmas can leave shippers scrambling to ramp up production as well as transportation capacity.